Fromm took from Freud the dynamic concept of character and the method of uncovering unconscious motivation. He rejected the libido theory and Freud's picture of the individual as essentially opposed to society. His 1935 essay on the social determination of psychoanalytic therapy took Ferenczi's side. Fromm favoured Ferenczi's call for an analyst who offers warmth and unconditional affirmation over the reserve he called Freud's "patricentric" attitude.
The concept of social character had its roots in Fromm's Frankfurt years. In the early 1930s he sketched the idea as the "libidinal structure of society". In the 1935 essay he spoke of "social character structure", and in the appendix to Escape from Freedom1 he set the concept out systematically. Social character is the core of character structure that most members of a group share. It is formed by the way of life that their society's economic and social conditions impose. It channels psychic energy so that people come to want to do what they have to do, and in this way it links the economic base of a society to its ideas and ideals.
The authoritarian character, framed in Fromm's contribution to Studies on Authority and the Family, is a sado-masochistic structure. It admires and submits to the authority above it and dominates those beneath it. In Fromm's account, submission and the craving for power are two sides of one inability to bear the independent self. In Escape from Freedom it appears as the social character of the lower middle class, the trait that made that class receptive to Nazism.
Escape from Freedom takes up the situation of the modern individual. Freed from the primary ties of traditional society, that individual is isolated and powerless, and may give up the independence of the self to be rid of aloneness. The book's fifth chapter names three mechanisms of escape. Authoritarianism fuses the self with someone or something outside it, by submitting or by dominating. Destructiveness does away with the threatening world. Automaton conformity makes the person exactly what the culture expects. Against these Fromm set positive freedom, the spontaneous activity of love and work.
Man for Himself2 recast the theory of character in terms of character orientations. These are relatively stable ways of relating to the world, both in acquiring and assimilating things and in relating to people. Fromm distinguished four nonproductive orientations, the receptive, the exploitative, the hoarding and the marketing, and set the productive orientation against them. An actual character blends several orientations, with one dominant.
He acknowledged that the receptive, exploitative and hoarding orientations correspond to Freud's oral and anal types. The difference was that he grounded character in ways of relating rather than in the libidinal stages of psychosexual development.
The marketing orientation was his own addition. It is the character type proper to a market economy: the person experiences themselves as a commodity whose worth is their exchange value on the "personality market". Their self-esteem depends on the market's verdict, and their identity becomes adaptable and empty.
The productive orientation is the use of one's own powers in reason, love and work. Productiveness here means an attitude of relating to the world, not the making of useful things. Fromm made it the goal of human development and the basis of a humanistic ethics.
In The Sane Society9 he carried this critique to modern society as a whole and argued for a communitarian socialism. The Art of Loving3 followed a year later.
In The Heart of Man4 Fromm named two basic, opposed orientations, which most people combine in varying proportions. Biophilia, the love of life, is the primary orientation of a healthy person. It is drawn to growth, structure and the new rather than to the mechanical and fixed, and it influences others by love, reason and example rather than by force. In Fromm's account destructiveness is the failure of biophilia. He coined the word two decades before the biologist E. O. Wilson used it in a different sense.
Against biophilia stands the necrophilous character. Fromm took the word from its sexual sense to name an orientation attracted to the dead, the decaying, the mechanical and the inorganic. It seeks to turn the living into things, loves force and control, and is oriented to the past.
The same book extended Freud's concept of narcissism from the individual to the group: social narcissism invested in a nation, a race or a creed can feed collective violence. Fromm also distinguished benign from malignant narcissism. Malignant narcissism takes as its object what a person has or is, not what they produce, and he saw this extreme self-worship at the root of destructiveness.
The necrophilous orientation, malignant narcissism and incestuous symbiosis together form what Fromm called the "syndrome of decay". He developed this line further in The Anatomy of Human Destructiveness (1973), the outcome of the theory of aggression he had begun to work out in 1968.
Fromm's late social critique is framed by the distinction between having and being, set out in To Have or to Be?5. The book appeared in the same year in English and, as Haben oder Sein, in German. In the having mode a person relates to the world, to others, to knowledge and to themselves as possessions. In the being mode they use their own powers, sharing, loving and growing. Fromm argued that industrial society had made the having mode dominant, and that a change of character toward being was a condition of human survival.