Concept
Productive orientation
In Man for Himself (1947), the character orientation in which a person uses their own powers, of reason, love and work, and realizes the potentialities inherent in them; Fromm made it the aim of human development and the ground of his humanistic ethics. Productiveness in his sense means an attitude of relating to the world, not the making of useful things, and he set it against the receptive, exploitative, hoarding and marketing orientations.
Development
1947
Erich Fromm introduced by
In Man for Himself (1947) Fromm described the productive orientation, the use of one's own powers in reason, love and work, as the goal of human development and the basis of a humanistic ethics.
Relations
- 1947 introduced by Erich Fromm
In Man for Himself (1947) Fromm described the productive orientation, the use of one's own powers in reason, love and work, as the goal of human development and the basis of a humanistic ethics.
- opposes Marketing orientation
Fromm set the productive orientation against all the nonproductive ones, and against the marketing orientation in particular, whose self is an exchangeable commodity rather than the expression of a person's own powers.
Works
See also
People
References
- Man for Himself: An Inquiry into the Psychology of Ethics1947 Evidence for a relation