Concept
Productive orientation
In Man for Himself (1947), the character orientation in which a person uses their own powers, of reason, love and work, and realizes the potentialities inherent in them; Fromm made it the aim of human development and the ground of his humanistic ethics. Productiveness in his sense means an attitude of relating to the world, not the making of useful things, and he set it against the receptive, exploitative, hoarding and marketing orientations.
Read more- Broader concept
- Character orientation
- Introduced by
- Erich Fromm
- Key works
- 1
- Related
- Marketing orientation
introduced by
- Erich Fromm 1947 In Man for Himself (1947) Fromm described the productive orientation, the use of one's own powers in reason, love and work, as the goal of human development and the basis of a humanistic ethics.
opposes
- Marketing orientation Fromm set the productive orientation against all the nonproductive ones, and against the marketing orientation in particular, whose self is an exchangeable commodity rather than the expression of a person's own powers.